Although called the "Dead Sea", this sea and the whole region on its shore is very much alive. The Dead Sea lies some 1,300 feet below sea level at the lowest point on the earth's surface.  It is one of the most saline lakes in the world.  Fed mainly by the Jordan River in the north and by perennial springs and streams from the east and west.

Having no outlet, the Dead Sea is a "terminal lake" which loses huge amounts of water by evaporation into the hot dry air. This results in high concentrations of salt, minerals, and natural elements that have been known for thousands of years for their therapeutic powers. The composition of the Dead Sea is considered unique, containing the highest levels of magnesium, calcium, silica, sodium and potassium in comparison to any other body of salt water in the world, including the oceans.

Leaching of minerals also contributes to the Dead Sea brine and to a number of thermo mineral springs along its shores. In addition, alluvial deposits form the much valued Dead Sea mineral mud, also known as Dead Sea therapeutic black mud.

Since ancient times, millions of people have come to the region to relax, to enjoy its beauty and to experience the healing, beautifying and rejuvenating powers of the Dead Sea.

This is the only place in the world with this particular combination of exclusive spa benefits: peculiar sun radiation and climatic conditions, enriched oxygen atmosphere, mineral-rich salt sea, thermo mineral springs and mineral-rich mud.

This unique source of nature has been taken to the highest level by Premier Dead Sea laboratories to produce some of the best natural skin care products available.